Your campaign to raise funds for science facilities is an opportunity to communicate with those who already support your institution; it is also an opportunity to reach out to those with the potential to be major donors. You will have a strong case to make and a surprisingly large number of individuals will be willing to listen. The pressures to fulfill the immediate fundraising goal is intense, and finding time to address a larger perspective of your overall institutional advancement goals will tend to get set aside. The experience of many institutions has shown that your immediate goal will be easier to achieve if you also make the effort to connect your individual project to larger societal goals.